The Cost of Black Excellence™ Research Institute, led by Natasha Williams, is conducting the UK's first independent mixed-methods study into the workplace experiences of Black professionals in predominantly white environments. The research is community-funded, community-accountable, and built for us, by us.
Every single day, you showed up. You straightened your hair, adjusted your tone, swallowed your frustration, and delivered brilliant work in rooms that were never designed with you in mind.…
The Excellence Tax™ is the mandatory, uncompensated burden Black professionals pay simply to exist in white-dominant workplaces. Research-backed. Defined here.
91% of Black professionals have considered leaving their roles for well-being. Learn how to build an “Exit Fund” to regain your professional agency and escape workplace extraction.
91% of Black professionals have considered leaving work to protect their wellbeing. Use this research-backed 6-step framework to decide your next career move with clarity.
New research reveals the “Excellence Tax™” costs organisations £61,140 per Black professional annually. Learn why current DEI strategies fail and how to implement structural change.
Handed an impossible project? Discover the research behind the Glass Cliff and learn somatic strategies to protect your peace from the Excellence Tax™.
Stop relying on aggregate data. Use this 6-step racial equity audit framework to reveal the structural bias in your performance, promotion, and pay data.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Pinterest Tag is a web analytics service that tracks and reports website traffic.